-“Thinking Outside the Box”: Trainer Success-
For a good while, there really was no direction Personal Trainers were given business-wise. You got your certification and (in some cases) your degree and trained people. You weren’t sure how to go about marketing yourself and/or growing your business.
Then the tide turned and the trend started…the trend of programs and systems being developed and presented to trainers with the goal of improving their businesses. Nowadays, you can’t go two minutes without stumbling across information regarding this…on the Internet, in industry-related publications, and via “regular” mail.
I do see the value in hiring someone who obviously knows what they are doing when it comes to Internet marketing for Personal Trainers. I will most likely be seeking out someone to assist me with this one day, but believe me, i’m gonna be extremely selective. There are also a few Fitness Professionals who don’t have their own “business growth” systems, but I feel I could greatly benefit from consulting with them.
“I am all for people being successful with their businesses. I just see things a bit differently, I guess, and perhaps with time and as I get more involved in the Internet marketing stuff, i’ll realize i’ve been wrong about a lot of things. I’m eternally learning, and eternally exposing my viewpoints, which I admit at times are misguided. That’s why i’m here. I want to be proven wrong when it comes to this stuff! I want to not feel guilty for trying to grow my business and realize that in order to do so, I must bite the bullet and ask for help. Why do I feel guilty at times for trying to make more money? Sounds stupid huh? Well, I feel a lot of it has to do with seeing so many other fitness professionals out there “doing their thing,” and becoming well-known, and to me it’s a bit scary because I don’t wanna sell out. Not saying everyone out there makin’ it big is a sellout. I really do think it’s possible though…to make it big without selling out.
Kudos to those at the top who are entrepreneurially-minded (is that a word?), opportunistic, and can keep reaching higher levels because of their status. You can learn a thing or two from these types. People use other people to get to the top. That’s how the world works. It is VERY hard for me to “rub shoulders” with other fitness professionals to this day because I have always just tried to do things on my own. I HATE asking for help, but I know my reasons to are genuine and that’s why i’m happy to be able to speak my mind here. That speaks volumes because it hasn’t been difficult, and I have gotten to know a few great guys. We are all driven to do bigger and better things, and make more money. We all are trying to “play the game” to a certain degree, I just have an obviously naive perspective on it! “